Category Archives: Conflict 101

What is conflict?

Conflict, a noun defined here by the Oxford English dictionary as ‘a serious disagreement or argument’, is a common-place word in the English language and is used in a variety of contexts to describe different types of disputes, disagreements or clashes in beliefs, values, ideas etc.

It’s common to hear conflict being used to describe a war (‘the conflict in Iraq’) on the latest news bulletin, or to read it summarising yet another legal proceeding of some kind (‘conflict of interests’) in one tabloid or another. What is most common though, and often unchanging about this word are the connotations linked to it. Conflict as an notion will generally always conjure up negative images, emotions and scenarios in the minds’ of most people. Why? Well simply put, because conflict can’t ever be a good thing, right? Wrong!

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Conflict Confusion

PR student Sophie Perez's views and opinions on the importance of conflict in today's society.

What Now, Little Graduate?

You've got the degree. Now what?

Frenchy Diary

France to England to Viêt Nam.


"The aim of an argument or discussion should not be victory, but progress" Joseph Joubert

Confessions of a PR and Communication student

Are you aware of the importance of conflict, persuasion and negotiation?


Smile! You’re at the best site ever


3rd Year PR & Comms student who has conflicting views regarding conflict

Opinion Clash

Where conflict arises, resolution must be found

the BIG compromise

The give & take of conflict/negotiation in PR.